The Story

The Message
Gameday Coffee is a movement of families promoting positive and encouraging parenting, world-class mentoring and quality time to prepare the next generation to lead.  This is achieved through intentional, purposeful, one-on-one time between parents and children, as well as certified mentors.  Gameday Coffee grew into a family-run business that features a premium brand of farm direct, locally-roasted coffee with a mobile cafe; and, a national partnership with the law offices of Cordell and Cordell provides sustainable funding for Beyond This whose mission is to deliver a world-class mentoring system that positively impacts others under the titles of Beyond This School, Beyond This Sport, and Beyond This Divorce. 

As a delicious brand of coffee and mobile cafe, Gameday Coffee gives 50% of its profits and 100% of your onsite donations to Beyond This, a nonprofit organization that uses a measurable, standardized and scaleable mentoring system that helps people through transitions in all seasons of life.  Beyond This features licensed assessment, copyrighted curriculum and certified coaches. 


Gameday Coffee proves that conversations of courage can take place over a simple cup of coffee on the day of a game, match, performance, recital or meet.  For more information about Beyond This, see www.beyondthis.net .

The Start

Gameday Coffee began as a movement when one father decided to invest in quality time with his son.  On August 22, 2014, Todd Melloh intentionally scheduled time on his calendar with his son, Luke, to discuss the topics of life on the morning of his first start as a varsity football player.

This ritual took place every game day morning.  Todd’s practice expanded with scheduled times with his sons Evan, Graham and Hudson.  With the challenges and opportunities that each day brings, Todd recognized that game day is every day.  That is why Todd and his wife, Carrie, began to regularly schedule a time to discuss their most intimate thoughts on big topics, making Gameday Coffee a family tradition.  


The Melloh family also organized annual gatherings to provide words of wisdom to high school football players.  These gatherings were supported by many individuals, organizations and businesses.  NFL players,  Indiana sportscasters and coaches, successful business and church leaders have all contributed over the years.  The Gameday Coffee movement was shared through social media http://www.gamedaycoffee.org/ and inspired other parents to meet with their sons and daughters to listen, understand, encourage and advise them. 

Each week, parents continue to discuss with their children various topics that each faces on a daily basis.  Parents and children pray before their discussion, ask each other questions pertaining to that monthly topic followed by an activity and closing prayer.



The Business
An operating agreement between BTHorizon, LLC (owned by Todd Melloh) and This Truck Works LLC (owned by Rene and Amy Longoria) created a sustainable fundraising vehicle for a mentoring class originally called Beyond The Horizon.  The class morphed into an entire mentoring system called Beyond This which is available to students Grades 6-12; Beyond This Sport for athletes; and, Beyond This Divorce.  In the agreement, This Truck Works funds and operates the Gameday Coffee brand.  Beginning in 2018, This Truck Works will consistently donate funds to Beyond This.  

The Future
Gameday Coffee is actively seeking:
– Events in Louisville, Cincinnati, Dayton, Columbus and St. Louis to give away our coffee
– Barista Talent (or those wishing to become one)
– Placements (the GC cafe can serve indoors or outdoor, private parties or public events)
– Others (you know what you can contribute)